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November 2016
 
In This Edition

Left Column

Enjoy the pristine paradise of Palau at the PATA New Tourism Frontiers Forum 2017

Australia: $10B of development in pipeline for Brisbane

Bermuda Is Open For Business After Nicole

German Convention Bureau Rolled Out the Latest Results from Future Meetings Space Research at IMEX America -- Future Meeting Room Makes Its Debut

Italy: Sharing for growing together. Italian Destinations’ Retreat: the new project of Convention Bureau Italia

Korea: The key attractions of Busan as a MICE destination

UK: London’s Convention Bureau welcomes Brexit enquiry boom

Right Column

Innovation and energy drive business at IMEX America

The Americas: IHG® Connect On Track to Reach 1,500 Hotels In Americas This Year

The Netherlands: The Hague Launches Event Marketing Series on YouTube

Publishers Note

Dear Reader!

In this edition, it’s a pleasure to take you on another virtual trip around the world.

Let’s start in Las Vegas with a post-IMEX America review and the presentation of latest results of the Future Meeting Space Research by the German Convention Bureau, we move on to Palau – have you ever heard about this island paradise in Oceania? The Pacific Asia Travel Association (PATA) will host their New Tourism Frontiers Forum 2017 in this pristine paradise, so we take a little look at it.

The Korean city of Busan has also a lot to offer for MICE planners – if you’re searching for new destinations this is your 2nd option to look at before we move on to the ones that are better known.

Australian Brisbane will see 10 billion AUD of investment in the destination until 2022 – keep up with the developments.

In Europe, the young Italian Convention Bureau launched a destinations’ retreat to identify best practices for shared growth in the destination and in the UK a post-Brexit boom most likely created by the weak pound is reported by London & Partners.

When staying in an InterContinental Hotels Group property with the IHG Connect fast WiFi Internet access already installed – the properties in the America’s are on track to be all live by the end of the year and worldwide rollout plans are made – you will have real fun to look at the newly launched Event Marketing Series of the The Hague Convention Bureau (The Netherlands) on YouTube! Check-out both subjects in this newsletter.

As usual, you are warmly invited to share this NEWSFLASH edition. And if you wish to add your team to the distribution list simply contact us and we’ll assist you with pleasure!

Best regards

Martina Warter
General Manager & Publisher
MICE Media Marketing
martina@micemediamarketing.com

Enjoy the pristine paradise of Palau at the PATA New Tourism Frontiers Forum 2017

The Pacific Asia Travel Association (PATA) is pleased to announce that the PATA New Tourism Frontiers Forum 2017 (NTFF 2017) will be held in the pristine paradise of Palau.

The event, generously hosted by the Palau Visitors Authority, consists of a one-day conference, networking events and a day of on-ground activities embracing a Technical Tour and Tourism Marketing Treasure Hunt.

PATA CEO Dr. Mario Hardy stated, “On behalf of PATA, I would like to thank the Palau Visitors Authority for providing us the opportunity to showcase one of the most beautiful and pristine island paradises in the world. The event will enable us to present the natural beauty, culture and heritage of this magnificent destination whilst also providing insights into how best to market lesser-known destinations and manage the increase in international visitor arrivals.”

Nanae Singeo, Managing Director of Palau Visitors Authority, said, “We are extremely honoured that this important event is taking place next year in Palau. Palau is a small island nation of 20,000 people but known and recognised globally as a conservation leader. As the UNWTO has declared 2017 as the Year of Sustainability we could not ask for a better time to stage this event in Palau.”

Palau is an island country located in the western Pacific Ocean. Comprising 586 islands, from the big island of Babeldaob to the smallest rock, approximately seventy-five percent of Palau is covered in native forest and mangrove. The country contains diverse terrain, flora and fauna, and a rich variety of wildlife.

Palau is also home to a unique phenomenon – the Rock Islands. These are collections of largely uninhabited, mushroom-shaped islets located in a vast lagoon protected by fringe reefs from the fury of the open sea. They house one of the world’s greatest concentrations of coral and marine life and, in 2012, the Rock Islands’ Southern Lagoon was inscribed into the United Nations Educational, Scientific and Cultural Organization as a World Heritage Site.

The friendliness of Palau’s people is welcoming, but it is their immense esteem for the island’s natural resources – a respect anchored in steep tradition – that has yielded broad conservation of nature’s gifts. In 2009 Palau became the world's first Shark Sanctuary and, in the near future, a Palau National Marine Sanctuary will restrict 80 percent of Palau's Exclusive Economic Zone from foreign fishing.

The effect is profound in that Palau remains an earnestly enchanting land, a tropical paradise of untouched coral reef rife with exotic sea life.

  Getting to Palau
  Taipei, Republic of China - 3:55 h
  Korea - 4:25 h
  Japan - 4:05 h
  The Philippines - 2:30 h
  Guam 1:30 h

From major metropolitan airport centres around the world, visitors can travel with any international carrier airlines and fly direct to Palau.

Aligning with the advocacy theme of tourism dispersal, the PATA New Tourism Frontier Forum shines the spotlight on new and emerging destinations through its choice of venue, introducing delegates to lesser-known yet attractive corners of the world through collaborative and informative programmes.

For more information about the event, email events@PATA.org.

The PATA New Tourism Frontiers Forum 2016 will be held in Cox’s Bazar, Bangladesh from November 23-25.

For more information or to register, please visit www.PATA.org/ntff-2016.

VisitBerlin Convention Office

Berlin goes Barcelona

About Berlin Service Meeting Guide Berlin Event Planning BCO
VisitBerlin Convention Office

Berlin inspires visitors day and night, year-round. Each year sees more participants in conventions and conferences travelling to Berlin, enjoying the unique rhythm of life in the city. See for yourself what makes Berlin such a unique place for your event by visiting us at ibtm World in Barcelona. At booth F50-20, along with our ten partners, which include hotels, venues and service agencies, we will show you how many possibilities our city has to offer for your meeting, conference or incentive. We are happy to give you a first taste with our premium popcorn from Berlin-based startup "Knalle": As opposed to classic popcorn, "Knalle" surprises you with unusual varieties such as Malabar pepper sea salt. Give it a try!

More information about Berlin on convention.visitBerlin.com.

Australia: $10B of development in pipeline for Brisbane

Brisbane is set to surge ahead in the next six years as major projects and infrastructure work with a combined value of more than $10 billion get underway – boosting the city’s tourism, retail and residential offerings by 2022.

Lord Mayor Graham Quirk said many people, both inside and outside the city, were unaware of the level of activity building for Brisbane.

“Projects of this size take years to come to fruition and we have been working on them behind the scenes for a long time,” Cr Quirk said. “Well-considered planning over many years is now delivering. Several major projects and infrastructure works are moving forward at the same time and they will collectively change the face of the city.”

Key projects underway in Brisbane include the Queen’s Wharf Brisbane project, Northshore Hamilton development and Howard Smith Wharves project – which all feature residential, cultural, tourism, retail and leisure components.

The city is also set to benefit from the New Parallel Runway development at Brisbane Airport, boosting passenger numbers from 22 million to about 50 million, and major road upgrades like the $650 million Kingsford Smith Drive project.

The string of projects will help to double both the city’s air capacity and accommodation capacity by 2022.

The Port of Brisbane is planning a $100 million cruise ship facility as well, which will contribute $1 billion to the state’s economy annually.

Cr Quirk said the projects would help deliver sustained economic growth for Brisbane in the next 15 to 20 years – ensuring it was better positioned for the future than any other capital city in the country.

“Greater Brisbane’s economy has seen rapid expansion. It’s now estimated to be worth $146 billion, which is almost half of Queensland’s economic output, and is on track to reach $217 billion by 2031,” he said. “The investment attraction division of our economic development board, Brisbane Marketing, is successfully selling the message about Brisbane’s investment potential.”

http://www.choosebrisbane.com.au/conventions

Bermuda Is Open For Business After Nicole

Island Bounces Back from Hurricane Nicole which hit the island on October 13.: Hotels as well as Airport Open and Operational

Within 24 hours, Bermuda bounced back from one of the strongest storms in the island country’s long history. Hurricane Nicole, a dangerous Category 4 storm, hit Bermuda Thursday, October 13 toppling trees, flooding neighbourhood streets and knocking out power to 90% of the island. However, strict building codes and a tireless commitment to hurricane preparedness paved the way for a wide-ranging recovery effort immediately following the storm. By the following day’s afternoon, power was restored to 22,000 customers with 5,300 remaining. There were no major injuries nor loss of life as a result of Hurricane Nicole. All hotels are open with little to no damage and the airport is now open.

“Bermuda bounces back quickly from storms thanks to a community spirit that is evident island-wide. Hospitality is in our blood - we take care of our visitors on-island and are ready to welcome new visitors from our airline and cruise ship partners, said Victoria Isley, Chief Sales & Marketing Officer. “Bermuda is on track this year to welcome the most visitors to the island since 2008 – and to be back online within 24 hours of such a major storm is a testament to Bermuda’s dedication to visitors.” For example, hotels such as the Fairmont Southampton and Grotto Bay entertained guests during the storm with a Hurricane Party and Rum Cake Bingo respectively. The Hamilton Princess was fully operational through the storm, including Marcus restaurant. And planes touched down in Bermuda Thursday, October 14 with new visitors ready to soak up island life in Bermuda.

Here are some updates on where we stand now:

The L.F. Wade International Airport (BDA), as well as the causeway, the main road serving the airport, both reopened as of Friday, October 14, one day after Hurricane Nicole.
All of Bermuda's hotel properties are open and welcoming guests. All followed comprehensive hurricane preparation plans to ensure the safety and security of their guests and colleagues. They have sustained very little damage as a result of the hurricane and clean-up is underway.
Buses and ferries will be running on normal routes and schedules tomorrow.
Public parks and beaches are open. The majority of visitor attractions are open for business.
Work crews from the Ministry of Public Works, Department of Parks, the Royal Bermuda Regiment and Belco continue their clearing and restoration works around Bermuda.

For the most up to date information on the clean-up efforts of Hurricane Nicole, please refer to www.gov.bm.

www.gotobermuda.com/bermudatourism.

Planners! Take advantage of exceptional hotel and resort values in North America.

Global Travel Resources, Barbara Shapiro, is ready to assist you with direct connections to hotels, resorts, DMCs, and Event Production companies across the USA and Mexico, all ready to deliver an unforgettable experience for your clients’ groups.

New York

Meetings / Incentives / Special Interest Groups – city hotels, up-state resorts, DMC and transportation companies.

Take a bite out of the Big Apple hotel values with cash to enjoy the Great White Way theaters or Christmas shopping.

Florida

Miami Beach — South Beach
Orlando — Kissimmee
Naples — Tampa — St Pete Beach
Palm Harbor — Key Largo

Golf and Spa Resorts – Beach Hotels
Activities and entertainment for Groups:
Deep Sea Fishing – Culinary Tours
Catamaran Sailing – Water Sports
Everglades Safari

Mexico

Beaches – Cities- History- Culture - Mexico has it all!

Cancun – Mexico City – Los Cabos – Riviera Maya – Cozumel

 

Contact Global Travel Resources for the latest value offers. Minimum group size 10 pax.

Barbara Shapiro,
Director Global Travel Resources/Global Site Inspections
barbara@globalsiteinspections.com
T: 304 599 0511 M: 571 278 0666
Skype: barbara.shapiro3
www.globalsiteinspections.com

German Convention Bureau Rolled Out the Latest Results from Future Meetings Space Research at IMEX America -- Future Meeting Room Makes Its Debut

Since being initially introduced at IMEX America 2015, three tools have been delivered from the Future Meetings Space program including the online Innovation Catalog providing hands on ideas, examples and inspiration; the 6 Future Meeting Scenarios, and now the Future Meeting Room.

Building from these scenarios, or creating mixes and matches of their own to meet unique knowledge sharing goals, planners and meeting pros can then use the Future Meeting Room toolbox to guide them through ideas on a number of areas including space, geography, technology, organization and more.

In the area of space for example, the toolbox helps think through if there will be traditional closed door/ walled sessions or an open learning layout, or if theatre in the round, classic theatre style or more freeform and informal seating (or less seating and more moving & mingling) indoors or out will work best.

On the technology front, the Future Meeting Room can be used to think through adding crowd sourcing and polling technologies & devices, real-time cloud access for content sharing and data transactions, 3 or 4D Immersion Projectors, gamification, Digital Translation and more in the effort to expand delegate value and engagement.

As part of sharing the new Future Meeting Room with IMEX participants, GCB Managing Director Matthias Schultze and GCB Regional Manager of North America Linda Nuss, along with an avatar, laid out the details. Executives from two of several Future Meeting Space sponsors -- Visit Berlin and KPF Five Star Conference Service GmbH -- also commented on staying on the leading edge of meetings, and a video “visit” from Dr. Reif from the Fraunhofer provided a look at the science behind the Future Meeting Space and Future Meeting Room. Real world “future meeting” examples out of Germany such as Bits & Pretzels in Munich and MedTech in Nuremberg also illustrated innovation.

Commenting on the benefit of the Future Meeting Space insights and tools for planners , Matthias Schultze said, “The ways we are using technology, sharing knowledge and engaging with each other is constantly evolving. The Future Meetings Space work was begun to help planners, destinations and locations get their arms around all this change and opportunity as they come to Germany to meet or travel at home around the world. We hope our newest hands on tool in the Future Meeting Room continues to help them think in new ways, put new ideas into action, and drive innovation and creativity for their clients and delegates.”

With the introduction of the Future Meeting Room, Phase I of the Future Meetings Space program has been wrapped, with Phase II in 2017 to bring more learnings and tools around attendee engagement, needs and expectations.

For more information and to tap into all the developments and tools for the Future Meetings space please visit: http://www.gcb.de/information/trends-and-innovation/future-meeting-space.html

http://www.germany-meetings.com

Italy: Sharing for growing together. Italian Destinations’ Retreat: the new project of Convention Bureau Italia.

Convention Bureau Italia launched the Italian Destinations’ Retreat, the new project dedicated to one of the main players of the meeting industry: the destinations. The initiative is addressed to Convention Bureaux and networks of local operators with the aim of identifying the most effective best practices. This objective was pursued through a questionnaire and a meeting, which took place on September 1st and which was just the first of a long series of future appointments. Convention Bureau Italia involved all the 40 Italian Convention Bureaux and networks scattered through the country and the first appointment was attended by representatives of half of them.

The many challenges that destinations deal with are common to them all. Convention Bureau Italia wanted to create an opportunity to discuss those issues, in an atmosphere of maximum sharing among the participants. The aim was that of highlighting the strengths of the Italian destinations and their ability to develop successful strategies to overcome the obstacles they have to overcome.

Among the objectives of the meeting, not only the sharing of best practices, but also the individuation of an Italian modus operandi (way to act) of the destinations’ promotional strategies. This last objective fully reflects the mission of the Convention Bureau Italia. Moreover, the retreat wishes to highlight and define strategies on the relations between the destinations, government and other stakeholders.

During the first appointment, the data collected from the questionnaire sent in June were presented and a picture emerged of the actual situation of the Italian destinations in terms of governance, membership and marketing strategies.

The first part of the meeting was dedicated to the analysis of two fundamental aspects in a convention bureau’s structure: the governance and the relation with members. Significant best practices were shared, both on the strategies of budget management and of relationship with the institutions.

The event then continued with a discussion on the topic of marketing activities and buyers’ targets. Convention Bureau Italia analysed the promotional activities developed by the participants with the aim of improving the services it offers to respond to the local Convention Bureaux’ needs and expectations.

http://www.conventionbureauitalia.com

Korea: The key attractions of Busan as a MICE destination

Busan has been Korea’s most popular summer tourist destination for the past thirty years, based on natural features and historic places, and has gained a strong legacy as a tourist destination from that, accumulating skills and upgrading sites. It is also the largest seaport in Korea, and has been continued to be the world's fifth largest port for eight straight years, and this huge amount of international business has resulted in top-notch 21st-century infrastructure, transportation, hotels and restaurants. In this way the attractions of Busan City are formed by its combination of traditional culture, scenery and ultra-modernity.

The western sector of Busan was a leading traditional town throughout the Joseon Dynasty (14th-19th cen.), and thus it has lots of cultural attractions and a sense of history. The eastern sector has by now been developed as a new city with modern tourist sites, lots of five-star hotels, a world-class convention center, many art galleries and high-grade shopping centers, a world-famous cinema center, and a veritable forest of high-rise business buildings.

Busan was designed as an official “international meeting city” by the Korean government in 2005, and its MICE business has been prosperous since that time on. It possesses all of the conditions required and almost all that could be desired as a MICE destination, including a wide variety of excellent meeting & exhibition facilities, easy international accessibility, plenty of hotels, tourist attractions, food, entertainment, business connections, natural environment and climate

The performance of the MICE business in Busan last year

In 2015, Busan held 8,812 MICE events, and over 900 of those were international meetings. Due to easy access by air and cruise liners, corporate meetings and incentive travels are coming from the greater China zone. Due to over-exaggerated media report on the MERS epidemic-scare up in Seoul last spring, many events went to Japanese cities instead; this is not expected to be repeated. We predict that 2016 will be a great year for our strong increase in MICE events, so long as no unexpected problem arises.

http://www.bto.or.kr/eng/main/main.php

UK: London’s Convention Bureau welcomes Brexit enquiry boom

London’s convention bureau, London & Partners, has experienced a major increase in enquiries this summer following the UK’s decision to leave the European Union.

Between June and September this year, London’s CVB received a 41 per cent jump in enquiries compared to the same period last year.

This rise is reflected across all markets, with US enquiries going up 22 per cent over the period, EMEA enquiries rising up 22 per cent and domestic enquiries jumping up by 83 per cent.

A number of suppliers, including ExCeL London, Maybourne Hotel Group and InterContinental London – The O2, have also experienced an increase in enquiries and some overseas planners have been requesting to settle the cost of their events upfront due the fall in the value of the pound following the referendum results.

This summer, London’s CVB launched its own version of the city-wide #LondonIsOpen campaign, which aims to provide information to event planners looking to host their events in London.

Deborah Kelly, Business Development Manager, UK at London & Partners, the official convention bureau for the city, said: “This summer has been very busy for our team and we’re pleased to see that London remains as appealing to meeting planners as ever. The capital is one of the world’s leading destinations for business events and the results of the UK’s EU referendum will not change this. London is a leading centre for sectors such as tech, life sciences, finance and the creative industries and the city is, and will remain, open for business.”

Clients visiting London in the upcoming months will be able to experience a raft of new venues such as Switch House, the newly opened Tate Modern extension, the new Design Museum, opening up in November in Kensington, west London and the first Smith & Wollensky restaurant outside the US, located in London’s West End.

Website: conventionbureau.london – Twitter @London_CVB#LondonIsOpen

Innovation and energy drive business at IMEX America

The sixth IMEX America set new records all around the show, reported IMEX Group Chairman Ray Bloom as this year’s event drew to a close.

There was a record number of exhibiting companies – 3,250, a 4.8% increase on 2015 - representing 139 countries. They included 69 new booths and another 69 booths had expanded year on year. Together they created the largest ever IMEX America.

Well over 3,000 hosted buyers attended the show this year, also a new record.

An important new pinnacle was reached in the number of appointments. More than 60,000 individual appointments and booth presentations were made, while there were 10,000 attendances by buyers at group appointments. This represented a 5% increase in appointments on 2015.

This year IMEX America introduced a new feature to its appointment scheduling system – appointment types. When making an appointment, buyers were asked to specify the reason for the meeting; as well as being invited to attach a profile or mini-RFP to their appointment.

The result was that the proportion of appointments with RFPs attached increased significantly from 51% of appointments in 2015 to 69% this year.

Ray Bloom commented: “This is an important innovation enabling both buyers and exhibitors to be better prepared for their meetings. It has made a great impact on the appointments taking place on the show floor.”

Michelle Romein, Director of Corporate Events, Americas for Hyatt Hotels & Resorts validated Bloom’s observation. “The new appointment profiles and types have been valuable to us, particularly in helping us to allocate the most appropriate person to the meeting.”

Important initiatives and innovation

The Exhibition and Meetings Safety and Security Initiative (EMSSI) was launched at the show, attended by Bruce Davidson, director of the U.S Office of SAFETY Act Implementation. Ray Bloom said; “There is no greater issue facing our industry and to start the process of agreeing a comprehensive set of nationally recognized event security guidelines and standards is an extremely important and valuable step for everyone.”

A series of event tech, innovation and sustainability tours were among the many new initiatives in the show floor education program which this year offered a record 269 sessions. 86% of these sessions were assigned with CEs for CMP certification, more than ever before. A new Senior Planner Open Forum was successfully introduced for those with 10 years plus experience and the daily MPI keynotes attracted great interest and gathered strong positive feedback.

Ray Bloom reported that more than 1,000 delegates attended educational events on Smart Monday, powered by MPI, and supported by association partners, IAPCO, ICCA, ASAE, PCMA, HSMAI, DMAI, SITE, GBTA, GMIC and ECM. The new programs for Association Focus and the Executive Meeting Forum and this year’s PCMA Business School were all notable successes that day.

More than 40 leading buyers from the corporate sector who control annual meetings budgets in excess of $3.4billion attended the annual Executive Meetings Forum. The group included senior executives from Cisco Systems, EY Group, Wells Fargo and BP.

The introduction of the Zenvoy business networking software to help participants make connections had generated more than 3,000 introductions so far and more are expected over the coming months.

In addition, IMEX America is now a magnet for the industry. Ray Bloom says “Many people say to me ‘everyone in the industry is here this week.’

There is great camaraderie here, not only around the show floor but also at key events such as SITE Nite North America, at the CIC Hall of Leaders Reception, CEIR Golf Classic and last night’s superb MPI Foundation Rendezvous, the IMEX America Night.’

IMEX America continued to develop its CSR & Sustainability activities, introducing Garbage Grabbers-Clean Up Las Vegas on Monday, a #GreenCaffeine campaign as well as a CSR & Sustainability Showcase at the show entrance. All these initiatives had a great impact while this year’s IMEXrun attracted over 800 runners.

To further enhance the buyer experience, the IMEX Group has appointed DoubleDutch as the new mobile solution provider for IMEX in Frankfurt and IMEX America. DoubleDutch is the global leading provider of event apps and the Live Engagement Platform that allows attendees to engage and participate in conversations real-time via the digital channel.

Before concluding Ray Bloom said; “This has been an exciting week for doing business, learning and networking. But also the high quality of the booths and the tremendous energy of the exhibitors and buyers has made an enormous contribution. They have created a great atmosphere around the show.

Bloom also announced the dates for IMEX America in 2019 (10 – 12 September) and 2020 (15 – 17 September).

Ray Bloom was joined on stage by show partner executives Matthew Marcial, VP of Education and Events at MPI, Chris Meyer, VP of Global Business Sales for the LVCVA and Chandra Allison, Vice President of Sales for The Venetian®|The Palazzo®.

www.imexamerica.com - www.imex-frankfurt.com

Download your copy of MICE:destination now!Looking for destination features? Please check the list below and download your required edition with one simple click on the link!

And yes of course, you are welcome to pass a copy on to your colleagues too!

Africa  Edition Link
Ethiopia May 2016
Ehtiopia Sept 2015
Indian Ocean: The Maldives, Maurice, Seychelles Sept 2015
Asia-Pacific 
Asia – On Promotion: Malaysia, Singapore and Thailand Jan 2016
Australia Jan 2016
Hong Kong July 2015
Malaysia May 2016
The Philippines Mar 2015
Philippine Incentives May 2015
The Philippines Mar 2016
The Caribbean   
Anguilla  May 2015
Jamaica  Jan 2015
Saint Lucia  July 2015
Middle East 
Dubai, UAE  Jan 2016
Europe 
Malta May 2016
Madrid  Mar 2015
Stuttgart, Germany July 2016
North America  
USA - Greater Fort Lauderdale & Broward County Update  May 2015
The Americas: IHG® Connect On Track to Reach 1,500 Hotels In Americas This Year
IHG Connect provides a seamless Internet experience for guests and offers faster, consistent and more reliable Wi-Fi at IHG hotels
IHG Rewards Club members will be able to walk into any IHG Connect-enabled hotel and access Wi-Fi by entering their Rewards Club credentials and then be automatically recognized in future visits
Early adopter IHG Connect-enabled hotels have seen a double-digit increase in their guest Internet satisfaction scores
New survey shows consumers want faster, more reliable Wi-Fi with 71 percent reporting difficulties accessing public Wi-Fi networks

InterContinental Hotels Group (IHG), one of the world's leading hotel companies, announce a significant deployment milestone of IHG® Connect, its industry-leading guest Internet solution. IHG Connect is on track to be live in 1,500 hotels in the Americas region by the end of the year, with plans to roll out the platform to all 5,000+ IHG hotels worldwide.

Launched in 2015, IHG Connect delivers a faster, more reliable and consistent hotel Internet guest experience by combining significantly increased bandwidth and state-of-the art, cloud-based Wi-Fi technology. A key component of IHG Connect is the auto recognition feature for IHG’s loyalty members, where guests only need to sign in once to access hotel Wi-Fi at all IHG Connect-enabled hotels. They will automatically be connected for all future visits. Additional IHG Connect features are available for guests.

Hotels enabled with IHG Connect will have substantial built-in capacity for growth to accommodate future demands. IHG Connect also lays the foundation for new offerings in the future such as in-room entertainment, location-based marketing and future systems innovation – including personalized landing pages for loyalty members.

IHG Connect-enabled hotels have dedicated Wi-Fi access to accommodate increased volume through a pipe that goes directly to the property. These hotels have also increased the minimum bandwidth standard by more than four times – with the threshold increasing as hotel size increases – to meet all of guests’ technology needs, such as checking email, looking up information, streaming movies and accessing documents for meetings and conferences.

A new survey conducted in the US by KRC research on behalf of IHG on 17-18 October 2016 among 1,113 adults ages 18+ who have accessed a public Wi-Fi network revealed that an overwhelming majority of consumers are frustrated with public Wi-Fi networks – such as those accessed at a hotel, coffee shop, airport, restaurant or retail location – with 71 percent reporting they encountered issues such as slow or interrupted service, or difficulty logging in. Additionally, 86 percent of consumers think public Wi-Fi networks should be easier to connect and login to, and 85 percent think these networks should be built to support multiple devices and streaming.

www.ihg.com

The Netherlands: The Hague Launches Event Marketing Series on YouTube

The Hague Convention Bureau (THCB), Netherlands, launched its Event Destination Marketing series on YouTube with the aim to pool together expert information on the developments in event management and marketing. The series will feature interviews with professionals from various industries whose work, research or experience adds new insights into how our industry is shaping today.

"Event industry spans over so many professional fields and we feel that it is essential to bring in knowledge that can leverage this multidisciplinarity," said Nienke van der Malen, director of THCB. "By looking outside our closest circle of influence, we will continue advancing as an event destination and hopefully inspire others as well".

The first episode of The Hague Convention Bureau YouTube channel features an interview with Dr. Rob Davidson, an established consultant and researcher in the field of MICE marketing. This interview, titled "Understanding Generation Y" discusses the latest developments in the MICE marketing to this exciting and challenging target group. Visit The Hague Convention Bureau on YouTube for more information. You stay updated about the latest episodes of the Event Destination Marketing series by subscribing to the channel.

www.youtube.com/user/DenHaagMarketing/featured
www.holland.com/meetings